Case study · Furnhouse · Denmark
A full 2026 catalogue, 99% created in Sopla.app
Danish furniture brand Furnhouse produced its entire 2026 product catalogue with Sopla.app: 174 pages and 263 product variants across ten categories. No studio booking, no location scouting, no photo crew: just packshots and a consistent set of interior styles.
"It takes 5 clicks to get a perfect result! No need to be a prompt engineer. Sopla returns with better stylings than studios."
Lucie Kimlova · Furniture Sales Representative, Furnhouse & Ibbe Design
The challenge
A catalogue is the hardest test for product visuals: hundreds of product variants that must read as one collection. Traditional production means booking studios, scouting locations and hiring a photo crew for every batch, and every new colour variant restarts the budget clock.
The approach
Furnhouse started from plain packshots of their products. Each catalogue photo was created in Sopla.app using a consistent set of interior styles chosen to match the collection. Five clicks per photo, straight from packshot to finished catalogue image.
The result
A 174-page catalogue with 263 product variants, 99% of it created in Sopla.app and published as an interactive flipbook. Products shot across different interiors in the same style still read as one collection, without a single photo shoot.
From packshot to catalogue page
The whole process takes five clicks: upload a packshot, pick the furniture type, pick a style, pick an aspect ratio, create. Here is one product from the Furnhouse catalogue in three steps: the original packshot, the photo created in Sopla.app, and the page as it appears in the printed catalogue.
1. Packshot
2. Created in Sopla.app
3. Page in the printed catalogue
Why the catalogue holds together
Every Sopla.app style is internally consistent: the lighting, palette and set dressing are designed in advance, so photos created weeks apart still match. Saved interiors take it one step further, letting different products appear in the very same scene. For a catalogue or a marketplace storefront, that consistency is the difference between a collection and a collage.
"Other AI tools can generate a picture for only 1 item - here, you compose the picture from your collection. Need the consistent interior style for several items? Doable with Sopla!"
Lucie Kimlova · Furniture Sales Representative, Furnhouse & Ibbe Design · Read the full recommendation on LinkedIn
Create your own catalogue
Upload your first packshot and see your furniture in a finished interior within minutes. Every plan includes all styles, all furniture types and a commercial licence. Cancel anytime.